Microsoft’s Cortana digital assistant has been likened to Apple’s Siri in the past, in that you can ask it questions and get it to remind you to do certain things. It also helps encourage users to move over to a Microsoft OneDrive subscription. And this is why Microsoft is looking to help those on Android and iOS (the vast majority of the smartphone market) sync all their files and documents across their devices.
This has meant catering heavily to Android and iOS and doubling down on its efforts in the PC sphere - a realm where Windows still rules the roost. With Microsoft struggling to gain a solid foothold with Windows Phone, even in the wake of its Nokia Devices acquisition, the Seattle-based company has been refocusing its efforts on software.
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